FORTNITE x POLO RALPH LAUREN This “phygital” collection merged the physical and digital fashion spaces, introducing the Polo brand to the ever expanding market of metaverse gamers.
We worked hand-in-hand with product and merchandising teams - aligning in-game outfits with physical streetwear in a synchronized release.
In collaboration with Ralph Lauren’s marketing team, we curated both live and digital events to promote the collaboration including a Twitch Livestream Event featuring Polo G.
We also promoted “The Polo Stadium Cup” Global Fortnite Tournament with over 75,000 people participating in Session 1 alone.
For the first time in its history, Ralph Lauren reimagined its iconic “Polo Pony” logo, integrating Fortnite's Llama to resonate with the gaming community. We advised on how to maintain brand equity while incorporating Fortnite’s visual language, ensuring relevance without dilution.