LIVERPOOL 125th ANNIVERSARYWe didn't just celebrate a birthday; we codified a century and a quarter of dominance. Our task was to synthesize 125 years of "The Liverpool Way" into a singular, cohesive visual and strategic language that resonated from Anfield to a global digital fanbase.
Defining the Legacy: The 125 Campaign
We developed a commemorative crest that acted as the North Star for the entire year. By refining the iconic Liver Bird and integrating the 1892–2017 timeline, we created a mark that felt both archival and contemporary.
