Fortnite x Polo Ralph Lauren

Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Project Details

This “phygital” collection merged the physical and digital fashion spaces, introducing the Polo brand to the ever expanding market of metaverse gamers. We worked hand-in-hand with product and merchandising teams - aligning in-game outfits with physical streetwear in a synchronized release.

Client

Fortnite x Polo Ralph Lauren

Data

©

Services

Digital Activation, Product Merchandising, Strategy

This “phygital” collection merged the physical and digital fashion spaces, introducing the Polo brand to the ever expanding market of metaverse gamers. We worked hand-in-hand with product and merchandising teams - aligning in-game outfits with physical streetwear in a synchronized release.

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