Ralph Lauren x Wimbledon: The World of Tennis

Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Gradient background transitioning from gray on the left to mint green on the right.
Project Details

As part of Ralph Lauren's partnership with Wimbledon, we helped create The World of Tennis, an immersive retail experience launched at Heathrow Terminal 3 and Stansted Airport during the summer of 2023. Designed to capture the attention of travelers and tennis fans, the activation brought the heritage and culture of Wimbledon to life through interactive storytelling, exclusive product offerings, and immersive brand experiences.

Client

Ralph Lauren x Wimbledon: The World of Tennis

Data

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Services

Activation, Strategy, Digital Integration, Product Merchandising

As part of Ralph Lauren's partnership with Wimbledon, we helped create The World of Tennis, an immersive retail experience launched at Heathrow Terminal 3 and Stansted Airport during the summer of 2023. Designed to capture the attention of travelers and tennis fans, the activation brought the heritage and culture of Wimbledon to life through interactive storytelling, exclusive product offerings, and immersive brand experiences.

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