We designed Adidas’ friends & family merchandising strategy, then turned an Extra Butter collab into a tournament activation that actually popped off.
Dialed in the product selection and positioning across F&F accounts, keeping the brand locked while hitting partner goals.
EXTRA BUTTER x ADIDAS GOLF "HAPPY GILMORE" 25th ANNIVERSARY
The strong creative push for Extra Butter needed to remain intact from concept to launch - then we brought it to life. Built a tournament-style event that gave the collection real energy, shot content live, and got people hyped beyond just the product drop.
The play: when you sync merchandising with experiential from day one, collabs hit different. Simple as that.
