We turned FloHockey’s sponsorship void into their highest-converting activation—12,000+ subscriptions in four weeks against a 500-target goal.
When a key partner pulled out, we moved fast. We designed a new logo, built sponsorship sell sheets, and sleuthed our network for replacement partners while simultaneously creating an entirely new activation concept.
FLOHOCKEY x BOLD NORTH BREAKAWAY 2026Working directly with FloHockey’s team, we handled everything from sourcing event elements to onsite management and staffing—collapsing what’s typically a 12-week process into four.
The activation hit immediately. Daily wait lines formed. We restocked supplies mid-event to keep up with demand. A new partner we brought in saw such consistent engagement they extended their commitment on-site.
