Kova Row served as an embedded activation and go-to-market team to enhance Hoka’s internal team for the 2024 Paris Olympic Games.

HOKA has a strong, established internal marketing team focused on long-term brand building and global campaign execution. However, when it came to time-sensitive activations, partnership integrations, and on-the-ground execution, they needed an agile extension of their team.

Working alongside the existing in-house team, Kova Row stepped up to lead large activation projects, serving as the central point of contact for all cross-functional partners. This served to free up their internal bandwidth while increasing output and consistency.