At the intersection of sport and high-fashion, Kova Row collaborated on the ASICS Paris Fashion Week showcase the brand’s pinnacle product and direction. By aligning with the internal ASICS team and external creative partners, we supported the production of a high-impact presence that highlighted the brand’s "Sound Mind, Sound Body" philosophy.

This project demonstrated our ability to navigate complex, multi-agency ecosystems to deliver a cohesive and elevated brand experience during the industry’s most prestigious week.

We supported the presentation of exclusive collaborations with industry icons including:

• JJJJound: Highlighting the minimalist aesthetic and refined color palettes of the latest silhouettes.

• Kengo Kuma: Facilitating the intersection of architectural structure and wearable performance.