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ASICS Paris Fashion Week

Project Description

At the intersection of sport and high fashion, Kova Row founder Michaela Kaye collaborated with ASICS during Paris Fashion Week. Spanning 3½ years and seven seasons. She helped to design and strategically plan the brand’s evolving product direction at the showcase, bringing the brand’s pinnacle product and creative vision to one of fashion’s most influential stages. Through each season, the team helped shape a cohesive expression of performance, innovation, and high-fashion design.

Client

ASICS Paris Fashion Week

Services

Strategy, Concept, Activation, Event Production

Industry

Fashion, Corporate Retail

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Project Name

The Takeaway

"When brands understand what people are talking about and where culture is moving, they can create unforgettable moments that resonate far beyond the season."
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Kova Row takes your products, people, and brand to the next level.

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