MINNESOTA TWINS x TARGETWe helped craft a playful identity and modular activation kit for Bullseye’s Backyard—games, creator-friendly moments, and clear wayfinding.
Kova Row created partner materials and ops plans to increase dwell time, signups, and measurable brand lift that could be rejuvenated year over year.
Bullseye’s Backyard
To bring the spirit of Target Field to life, we completely transformed Bullseye’s Backyard into the ultimate fan destination for Minnesota Twins supporters.
The revamped space now serves as a high-energy hub where fans can celebrate the game’s heritage while enjoying a premium, open-air experience that feels like an extension of the ballpark itself.