Launched in the summer of 2023 at London Heathrow (Terminal 3) and Stansted Airport, the "World of Tennis" pop-up was designed to celebrate the long-standing partnership between Polo Ralph Lauren and the Wimbledon Championships (official outfitters since 2006). The campaign utilized a 360-degree omnichannel approach to engage travelers through immersive technology and exclusive retail offerings.

Key Objectives

• Brand Synergy: Leverage the prestigious association between Polo Ralph Lauren and Wimbledon to drive eyewear sales.

• Customer Engagement: Capture the attention of summer travelers and tennis fans through interactive, "shoppable" entertainment.

• Omnichannel Integration: Seamlessly bridge the gap between digital marketing (pre-travel) and physical retail (at the airport).