TARGET x PRINCE PICKLEBALL COLLECTIONFor the Prince Sports limited time collection launch at Target, our team developed a comprehensive digital experience, including custom widgets for the Target App to drive customer engagement.
We created detailed brand guidelines to harmonize Prince’s heritage with Target’s aesthetic, which we then translated into a cohesive, visually compelling web and app experience. The result was a seamless digital ecosystem that elevated the limited time collection.
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We designed a seamless digital ecosystem that made discovering and shopping the collection intuitive and visually compelling.
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To ensure consistency, we developed detailed guidelines that harmonized Prince’s athletic heritage with Target’s accessible retail aesthetic.
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We brought the collaboration to life across web and mobile, creating a cohesive experience across multiple touchpoints.
