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Adidas x Extra Butter

Project Description

For the adidas Golf x Extra Butter "Happy Gilmore" 25th Anniversary Collection, we guided the development of the merchandising strategy and product assortment approach, ensuring the collaboration remained authentic to both brands while delivering on retail partner objectives.

Client

Adidas x Extra Butter

Services

Merchandising, Product

Industry

Golf, Apparel

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The Takeaway

"The best collaborations feel authentic to everyone involved. A clear merchandising strategy helps balance brand equity, cultural relevance, and retail objectives without compromising what makes the partnership special."
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Kova Row takes your products, people, and brand to the next level.

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