KR Insights

Pattie Gonia is a drag performer, environmental activist, and outdoor content creator who built a million plus following by embodying exactly the culture Patagonia spent decades cultivating: inclusivity, climate advocacy, and the idea that the outdoors belongs to everyone. In January 2026, Patagonia filed a trademark infringement lawsuit against her, citing brand confusion and an earlier agreement around commercial use of the name. The internet, and Kova Row, has thoughts.