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Fortnite x Polo Ralph Lauren

Project Description

This “phygital” collection merged the physical and digital fashion spaces, introducing the Polo brand to the ever expanding market of metaverse gamers. We worked hand-in-hand with product and merchandising teams aligning in-game outfits with physical streetwear in a synchronized release.

Client

Fortnite x Polo Ralph Lauren

Services

Digital Activation, Product Merchandising, Strategy

Industry

Technology, Fashion

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Project Name

The Takeaway

"Innovation is most powerful when it feels natural to the brand. By connecting physical product with digital expression, we helped extend Polo into a new space without losing the identity that made the brand recognizable in the first place."
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Kova Row takes your products, people, and brand to the next level.

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