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HOKA Paris Olympics 2024

Project Description

Kova Row served as an embedded activation and go-to-market partner for HOKA during the 2024 Paris Olympic Games. Working as an extension of HOKA's internal team, we helped develop a branded wellness café experience near the Athletes' Village that connected consumers to the brand through hospitality, wellness, and product discovery.

Client

HOKA Paris Olympics 2024

Services

Activation, Strategy, Event Production, Technology Integration, Merchandising

Industry

Running, Fashion

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Project Name

The Takeaway

"Major moments demand more than visibility. We help brands create experiences that feel purposeful, ownable, and worthy of the attention surrounding them."
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Kova Row takes your products, people, and brand to the next level.

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