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Liverpool 125th Anniversary

Project Description

Liverpool FC's 125th Anniversary Collection was created to celebrate more than a milestone. We were given an opportunity to honor 125 years of history, culture, and the enduring spirit of "The Liverpool Way." The challenge was to translate one of the most iconic legacies in sport into a modern expression that would resonate with supporters across generations and geographies.

Client

Liverpool 125th Anniversary

Services

Strategy, Ideation, Product

Industry

Soccer, Apparel, Equipment

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Project Name

The Takeaway

"Great heritage work respects the past without becoming trapped by it. The opportunity is to translate legacy into something that feels relevant, emotional, and meaningful to the next generation of fans."
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