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Minnesota Twins x Target

Project Description

While working directly with Target, our Director of Experience helped shape the playful identity and modular activation system for Bullseye’s Backyard, bringing together interactive games, creator-friendly moments, and intuitive wayfinding into one cohesive experience.

Client

Minnesota Twins x Target

Services

Activation, Event Production, Sponsorship Strategy

Industry

Baseball, Corporate Retail

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Project Name

The Takeaway

"The best activations make participation feel effortless. A clear identity, flexible toolkit, and thoughtful experience design can turn a branded space into something people naturally want to explore, share, and remember."
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