top of page
KR_Main Logo_White.png

Ralph Lauren x Wimbledon: The World of Tennis

Project Description

As part of Ralph Lauren's partnership with Wimbledon, we helped create The World of Tennis, an immersive retail experience launched at Heathrow Terminal 3 and Stansted Airport during the summer of 2023. Designed to capture the attention of travelers and tennis fans, the activation brought the heritage and culture of Wimbledon to life through interactive storytelling, exclusive product offerings, and immersive brand experiences.

Client

Ralph Lauren x Wimbledon: The World of Tennis

Services

Activation, Strategy, Digital Integration, Product Merchandising, Visual Merchandising

Industry

Tennis, Fashion

Home / Our Work / 

Project Name

The Takeaway

"The strongest brand partnerships create a world consumers can step into. We helped transform a frenzied space into an immersive experience that captured attention and connected with travelers beyond the tennis court."
KR Icon Bar.png

Kova Row takes your products, people, and brand to the next level.

bottom of page