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TRENDYGOLF x Ralph Lauren RLX Golf Heritage Collection

Project Description

For the TRENDYGOLF x RLX Golf Heritage Collection, Kova Row developed the creative concept and go-to-market strategy for the capsule launch. Taking inspiration from the Ashes which were played in Manchester, we explored the shared heritage of golf and cricket, celebrating the intersection of style, performance, and iconic British sporting traditions.

Drawing on Ralph Lauren's signature menswear codes and heritage patterns, we shaped the creative narrative and launch strategy, culminating in a Day 1 feature at The Open Championship at Royal Liverpool, creating a culturally relevant and high-impact launch moment for the collection and consumers

Client

TRENDYGOLF x Ralph Lauren RLX Golf Heritage Collection

Services

Concept Design, Product, Strategy, Product Merchandising

Industry

Golf, Fashion

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The Takeaway

"Obsessing over details is what creates a successful execution from an idea, and this is especially true when working with an elevated brand. Maintaining brand legacy while integrating what people want both today and tomorrow is key to staying relevant."
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