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HOKA Paris Olympics 2024
Client
Hoka
Type of Client
Sports
Category
Activation, Strategy, Event Production, Technology Integration
Kova Row served as an embedded activation and go-to-market partner for HOKA during the 2024 Paris Olympic Games. Working as an extension of HOKA's internal team, we helped develop a branded wellness café experience near the Athletes' Village that connected consumers to the brand through hospitality, wellness, and product discovery.
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