For the TRENDYGOLF x RLX Golf Heritage Collection, Kova Row developed the creative concept and go-to-market strategy for the capsule launch. Taking inspiration from the Ashes which were played in Manchester, we explored the shared heritage of golf and cricket, celebrating the intersection of style, performance, and iconic British sporting traditions.

Drawing on Ralph Lauren's signature menswear codes and heritage patterns, we shaped the creative narrative and launch strategy, culminating in a Day 1 feature at The Open Championship at Royal Liverpool, creating a culturally relevant and high-impact launch moment for the collection and consumers